On the Rise
International destinations and cruises on the rise
Although temporary, the negative impacts caused by the aviation crisis, were not sufficient to keep Brazilians from travelling. In fact, it has been noted that they travelled more often and spent more money in 2007. Such a positive performance was directly attributed to favourable exchange rates, which led Brazilians to choose international destinations over domestic ones, just to get more out of their money. A strong real vis-à-vis the US dollar has also benefited cruise sales, at the expense of hotel resort/spas, as they became increasingly affordable.
In Brazil, most cruise fares are still quoted in US dollars, even when travelling along the Brazilian coast. Hence, as currency exchange rates fall, cruises become a lot more affordable to Brazilians, generally offering similar attractions as resorts but at much cheaper prices.
Pan American Games bring Rio de Janeiro into the spotlight
Attracting close to 1.3 million people to the city of Rio de Janeiro, the Pan American Games consolidated Brazil’s ability to host large events. According to industry sources, the event was also key to show Brazilians Rio de Janeiro is still the Cidade Maravilhosa (Marvellous City) despite all the negative media coverage it receives not only in Brazil, but abroad.
Comments (2)











Was President Obama too late in vying for his home city for the games?
Or is it that people hate America these days?
Тьфу-тьфу-тьфу, такого пока не наблюдается.